"Lots of new ideas (marketing) but what's old is still best. Face to face contact with prospects. Beats emails, wedding websites, texting, cold-calling, mental telepathy, direct mail networking, newspaper, wedding magazines, Facebook, Twitter, or any other hot new nonsense. Anytime you are face to face with a Bride-to-be, it's your most productive time and the best way to meet brides face to face are bridal shows. Small, big, or in-between, it doesn't matter, shows will always generate the fastest R.O.I. - IF you work them properly.
Chris Evans, Bridal Business Bootcamp (seen on ABC's 20/20), designed to help wedding professionals generate more sales by efficiently helping brides. Author of "How to Double Your Wedding Business in 12 Months".